Senior IRL Engineer (In-Person Marketing Engineer)

As companies shift more of their revenue strategy toward in-person interactions, we’re creating a new role inside Vendelux that reflects the future of go-to-market: the IRL Engineer.

This role is dedicated to engineering the highest-impact in-person interactions possible — for our internal teams, our customers, and our partners. The IRL Engineer will design the systems, playbooks, and programs that maximize face-to-face time across events, field activations, owned experiences, and business travel.

If the GTM Engineer empowers teams with AI, the IRL Engineer uses AI to empower teams with human connection — the ultimate lever in modern GTM.

We are hiring our first IRL Engineer to set the standard for innovation, measurement, and ROI around every in-person moment Vendelux creates.

- Build and execute Vendelux’s strategy for in-person interactions across owned events, third-party conferences, field activations, and community experience.

- Use the Vendelux platform to identify the highest-ROI opportunities for customer and prospect engagements

- Collaborate with team members across departments while also leveraging AI Agents to create IRL connections at scale

- Generate sales pipeline and deepen customer/partner relationships through high-quality in-person interactions

- Ensure every event (owned or sponsored) is optimized for maximum meetings with prospects, customers, partners, and talent

- Own sponsorship negotiations, event budgets, and ROI reporting

- Run owned experiences such as meetups, customer dinners, micro-events, and executive gatherings

- Coordinate all pre- and post-event logistics, coordinate AI Agent & human outreach, and build agentic follow-up systems

- Collaborate closely with sales, marketing, product, and leadership to align IRL strategy with business goals

- Create scalable processes and measurement frameworks that operationalize relationship-building

- Represent Vendelux externally as a thought leader in IRL marketing excellence and the future of event marketing

- Collaborate with engineering and product to build AI Agents that operationalize IRL Engineering tasks and IRL marketing jobs to be done

- 5+ years in event marketing, field marketing, experiential marketing, or similar roles at a B2B tech company

- Experience managing event budgets and driving measurable ROI

- Data-driven mindset — can tie IRL activities directly to pipeline and revenue (badge scans ≠ success)

- Interest and experience leveraging new AI capabilities to manage event logistics, budgets and driving measurable ROI

- Demonstrated track record of beating goals and growing in responsibility

- High earnings potential with aggressive bonuses for over-performance

- Unlimited PTO + two yearly company shutdowns (July 4th week & Christmas–New Year week)