Senior Product Marketing Manager

We're looking for a Senior Product Marketing Manager to own product marketing at Path Robotics. You set direction, run your own initiatives, and don't need someone looking over your shoulder.

You sit between product, sales, and the market. You figure out how we position our technology for technical buyers, and you give the sales team materials that actually move deals. You'll work across engineering, applications, sales, and leadership to make sure our go-to-market reflects what we actually build and who we build it for.

This isn't a role where you wait for someone to hand you a brief. You find the gaps and fill them. If a fabrication shop owner reads our positioning, they should think, "these people understand my problems." That's the bar.

- Own product positioning and messaging across all of Path's products and capabilities. Develop and maintain the core narratives that differentiate us in the market.

- Drive go-to-market strategy for product launches, feature releases, and market expansion. Coordinate cross-functionally with product, engineering, sales, and customer success.

- Create high-quality content that establishes Path as the authority in autonomous welding: white papers, case studies, application guides, blog posts, and thought leadership.

- Build and refine sales enablement materials: battle cards, competitive analysis, objection handling guides, ROI frameworks, pitch decks, and demo scripts.

- Develop deep competitive intelligence. Know the landscape cold-traditional automation, other robotics companies, manual welding operations-and translate that into actionable positioning.

- Define and manage buyer personas and journey mapping. Ensure all marketing efforts are grounded in how technical buyers actually evaluate and purchase.

- Partner with the sales team to understand deal dynamics, win/loss patterns, and where marketing can have the most impact on the pipeline.

- 5+ years of experience in product marketing, ideally at a B2B company or industrial/manufacturing technology environment

- Strong strategic thinking paired with hands-on execution. You can develop the GTM strategy and also write the battle card yourself.

- Excellent writing and storytelling skills. You can translate complex technical capabilities into clear, compelling narratives for different audiences.

- Experience with product launches, competitive positioning, and sales enablement in a technical product environment

- AWS CWI or CWE certification

- Experience with robotic welding or automation systems

- Background in applications engineering, technical sales, or product marketing at a manufacturing technology company

- Experience building ROI models or business case analyses

- Familiarity with heavy fabrication, shipbuilding, structural steel, or defense manufacturing

- Working understanding of AI/ML concepts (you don't need to write code, but you should be able to explain what a model does and why it matters)

- Daily free lunch to keep you fueled and connected with the team

- Flexible PTO so you can take the time you need, when you need it

- Comprehensive medical, dental, and vision coverage

- 6 weeks fully paid parental leave, plus an additional 6-8 weeks for birthing parents (12-14 weeks total)

- 401(k) retirement plan through Empower

- Generous employee referral bonuses-help us grow our team!

At Path Robotics we love coming to work to solve interesting and tough challenges but also because our ideas are welcomed and valued. We encourage unique thinking and are dedicated to creating a diverse and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you require a reasonable accommodation to participate in the application process or any part of the hiring process, please contact HR@path-robotics.com. We are committed to providing equal access and will work with qualified individuals to ensure a fair and accessible hiring experience. We will respond to your request within 48 hours.