Product marketing manager

As a product marketing manager at Watershed you will play a critical role in defining Watershed’s messaging, positioning, audience segmentation, launch plans, and demand strategy for major product areas within our sustainability AI platform. For this role, you’ll also specialize in developing expansion strategies to drive existing customer adoption of new products and features.

We’re looking for a decisive and influential marketer who thrives when given autonomy to orchestrate an end-to-end strategy. You should be comfortable setting targets and collaborating cross-functionally on the demand generation models to deliver on them.

Our ideal candidate will be adept at both the creative side of product marketing and the analytical side. You’ll be someone who can find differentiated angles to develop compelling narratives and someone who can dissect an end goal into the demand equation to meet it. We require experience responsibly working with AI in support of product marketing workflows and an interest in developing deeper skills in that capacity.

We prefer this role to be in our San Francisco or New York City offices, but this position can also be remote in the US (west coast preferred).

- Define and implement the product marketing and launch strategy for strategic product areas, from market sizing and audience segmentation, to positioning, messaging and GTM execution.

- Specialize in developing product adoption and customer expansion strategies with the customer and product organizations

- Partner closely with the product, sales and policy teams, to create compelling materials for sales teams and marketing campaigns.

- Work with demand gen to set targets and develop demand models for product lines, analyzing performance throughout the go-to-market phase and adapting strategy.

- Report to executive team on progress against targets, with a data-driven and opinionated approach to optimizing our messaging, positioning, and go-to-market plans

- Build and reinforce a culture of diversity, inclusion, and high performance

In any given month, the types of projects you’ll work on may include:

- Product strategy development or evolution with your product managers

- Webinars, assets and editorial content that highlight Watershed’s product innovation

- A strong track record of product messaging, positioning and strategies for B2B enterprise software products

- Developed skills and comfort with demand models, analyzing performance and setting targets based on strategy.

- Strong writing and storytelling skills enabling them to translate complex subjects into compelling narratives.

- Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done

- Comfort with using artificial intelligence in your workflows, an interest in learning and building agentic workflows to support product marketing goals.

- While not required for this role, experience with sustainability is a plus.