As the Sr. Director of Creative Strategy & Services, you will lead and evolve Cortland’s brand expression across all touchpoints—shaping how residents and prospects experience our brand at every stage of their journey. This role blends creative vision, brand strategy, and operational excellence to deliver high-impact, scalable creative solutions that align with business priorities.
Reporting to the CMO, you will own the brand creative strategy, direction and the in-house creative team — ensuring all expressions of Cortland are cohesive, emotionally resonant, and differentiated in the market.
- Define and execute a cohesive, enterprise-wide creative and brand strategy aligned with growth objectives
- Establish and evolve brand identity and visual systems across markets
- Translate business priorities into compelling creative solutions that drive demand
- Develop scalable brand standards and toolkits to ensure consistency
- Own creative direction across digital, social, print, video, and experiential channels
- Guide content creation from concept through delivery with high standards
- Direct the creative strategy across all owned and paid media as well as internal and external presentations.
- Optimize creative operations, workflows, and production processes
- Lead the creative strategy and integration of AI and emerging tools to scale content and personalization
- Leverage performance data to refine creative effectiveness
- Partner with technology teams to align platforms and tools
- Foster innovation and leverage trends in creative technology, consumer experience design, and digital storytelling
- Collaborate with Community Marketing, Marketing Technology, Communications, Brand Strategy & Experience, HR, Investments and Operations leaders
- Partner with performance marketing to align brand and demand efforts
- Serve as a strategic advisor translating insights into creative direction
- Oversee video production from concept through post-production
- Lead experiential and event creative for cohesive brand experiences
- Build and develop a high-performing in-house creative team
- Foster a culture of creativity, accountability, and innovation
- Bachelor’s degree in Design, Marketing, Advertising, or related field
- 10+ years of creative, design or brand leadership experience
- Experience in consumer-facing industries (hospitality, retail, lifestyle preferred)
- Strong portfolio demonstrating brand systems and campaigns
- Ability to influence senior stakeholders in a fast-paced environment