Product Marketing Manager

Curri is looking for its first Product Marketing Manager — someone who closes the gap between what the company builds and what the market understands. You're joining as Curri builds a $500M software business inside a 1,200+ customer marketplace backed by a real, operating nationwide delivery network. The category narrative, product taxonomy, and messaging architecture are wide open.

You'll define them.

This is a modernized Product Marketing Manager role: you'll own product vision, naming, and cross-functional communication — translating what we build into language that customers, executives, and every team from ESDs to OSRs can rally around — not just digital growth execution. Traditional product marketing fundamentals come first; fluency with AI-driven marketing tools is the accelerant on top.

- Own Curri's product and service taxonomy — name our products and offerings clearly and consistently across the business.

- Define product ontology — establish how our offerings relate to and sit within the broader suite (e.g., where Route Planner sits relative to Hotshots/marketplace).

- Translate product value into messaging for two audiences: customers externally, and executives, ESDs, OSRs, and every team internally — not limited to digital channels.

- Drive consensus across strongly opinionated stakeholders to land on naming and positioning decisions that stick.

- Own competitive analysis — position Curri's products clearly against competitors.

- Support Curri's paid acquisition across channels (e.g. Meta and Google Ads): build the accounts, run creative and audience testing, manage bids and budget, and drive CAC down while qualified pipeline goes up.

- Build the PLG motion inside the marketplace. Turn 1,200+ distributor customers and 10,000+ monthly active users into software trials, demos, and product-qualified leads.

- Build the outbound and ABM machinery: list builds, enrichment, scoring, and routing for sales, wired back into paid audiences and lifecycle.

- Support the organic motion: SEO, industry landing pages, and content that ranks and converts, plus referral and network-effect loops so paid isn't carrying the whole funnel.

- Build AI-powered workflows for creative, copy, enrichment, and reporting so you operate with the leverage of a full growth team.

- You've personally built and scaled Meta and Google Ads from the account up, and you can read a CAC and ROAS report and know what to change next.

- A pipeline-first instinct. You measure sourced ARR and CAC.

- Funnel leaks register deeply. You instrument before you spend and move fast to close the gap.

- Hands-on in Clay (or equivalent list and enrichment machinery), with real workflows you can point to and the numbers they produced.

- Strong bias toward shipping over spec'ing. You launch v1 of a campaign or loop and iterate against real signal.

- You've owned a full PLG funnel end to end and can name the loops you built and the pipeline they drove.

- Growth or performance marketing background in logistics, supply chain, marketplace, or industrial-vertical SaaS.

- You've grown a software product inside an existing marketplace or network.

- Hands-on with Claude Code, Cursor, or similar AI dev tools to ship growth infrastructure yourself.

- Fluency with additional AI-driven marketing workflows (beyond Clay) — a plus for the right candidate, not a requirement.

- Based in Southern California with proximity to Ventura HQ for periodic collaboration.