The Trading Team works with Account Management and Business Development to provide strategic recommendations to retain clients and grow their business. The main responsibilities of a Trading Specialist are to provide detailed performance and pacing recommendations and be a platform expert who can not only teach the nuances to clients but can actively navigate and utilize the platform themselves.
Trading Specialists should eventually be viewed as a consultants to clients who are aiming to drive the strongest performance possible.
- Collaborate with both Account Managers and Business Development colleagues to help drive performance and account growth
- Troubleshoot campaign setup and performance issues across multiple channels including Display, Online Video, and Connected TV
- Provide feedback to Product Managers to ideate on platform and product improvements
- Utilize excel and other advanced analytics tools, such as Tableau or Power BI, to analyze large sets of data and create actionable insights
- Be comfortable presenting data and insights to client stakeholders
- Start to build strong relationships with agency and brand direct stakeholders to drive forward business and meet client needs
- Work with agency traders and planners to setup campaigns and provide optimization recommendations to ensure budgets deliver in full as well as hitting client KPIs
- Become a platform expert who can consult and educate clients on new product updates, platform best practices, and industry news
- 2+ years of consultative, client-facing work within ad tech, digital marketing, finance or other data-heavy, industries.
- Comfortable with client management and day to day communication
- Strong ability to communicate complex topics to agency and brand direct stakeholders
- Effective time management skills with the ability to prioritize client asks as well as long term projects
- Strong quantitative skills using tools such as MS Excel, Vertica and Power BI
- Ability to collaborate across multiple teams and internal stakeholders as well as work independently on daily tasks