2-3 years of social media and editorial experience with a publisher or brand
A deep understanding of the Complex Sneakers content, voice, and tone
Positive, intuitive, proactive, and collaborative team player
Strong writing and communication skills, proofreading experience, and quick decision-making skills
Must be willing to work nights and occasional holidays for coverage of live events
Robust knowledge of sneaker culture and how it connects to areas such as streetwear/fashion + pop culture + sports + music
Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
Proven track record in driving audience and consumer action on social
Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
Core Competencies: Self-management skills + take charge attitude, Possesses an entrepreneurial spirit, Thinks strategically and analytically, Pushes for creative and out-of-the-box ideas, Action-oriented, Drives results, Cultivates innovation
Execute the voice of Complex Sneakers (Facebook, Twitter/X, Instagram, TikTok) on all of our social platforms, exhibiting excellent judgment and audience-sensitive framing
Create, curate, and be responsible for all content published to Facebook, Twitter, and Instagram for Complex Sneakers
Lead community management, moderation, and DM management using a deep understanding of the Complex tone and voice
Surface and pitch viral, breaking, and social-friendly content to our news team
Ideate, source, and create original real-time content for all Complex Sneakers audiences, identifying memes and trends at the cusp of virality
Support all social goals (growth, traffic, views, and engagement) and be accountable for providing vertical-specific tactics, strategic pivots, and added direction when needed
Track and share social and platform best practices with internal teams, providing best-in-class examples where possible
Manage workflow of editorial social posts, working with the branded social team to coordinate posting and schedules, when necessary
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