Senior Product Marketing Manager, Identity & KYA

The Senior Product Marketing Manager for know-your-agent (KYA) products will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure’s workforce-focused solutions.

This role partners closely with product, sales, and marketing teams to define positioning, messaging, and go-to-market plans.

The Senior Product Marketing Manager leads market research, supports product launches, and ensures alignment between product capabilities and customer needs, with a specific focus on our newly built KYA product.

- Develop product positioning, messaging, and value propositions that differentiate Socure’s KYA product in the market.

- Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting identity verification use cases.

- Conduct market, competitor, and customer research to inform product marketing strategies and content.

- Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.

- Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to verification solutions or related fields.

- Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.

- Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact.

- Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.

- Champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.

- Bachelor’s degree in Marketing, Business, Communications, or a related field.

- 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in fraud or identity verification.

- https://docs.google.com/document/d/1q8XLYh9YK5AMYwnItctxmX1jrlv2RH3lwRcKhTYTNJkStrong written and verbal communication skills.

- Analytical mindset with the ability to interpret data and market trends.

- Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.

- Deep understanding of product marketing, go-to-market strategies, and sales enablement.

- Collaboration and relationship-building skills across cross-functional teams.

- Adaptability, curiosity, and a willingness to learn in a fast-paced environment.

- Experience with fraud, identity, or related field is required with an preference for building 0-1 products