Head of Sales Enablement

<p>Popmenu is hiring its first dedicated Head of Sales Enablement to own the full ramp and readiness motion for our growing GTM team. This isn't a maintenance role — it's a build role.

You'll design the system from the ground up: onboarding programs, playbooks, coaching frameworks, AI-powered enablement tools, and the feedback loops that connect rep performance back to content and training.</p><p>You'll work directly with Sales Leadership and report to the COO.

You'll be the connective tissue between what our best reps do and what every rep can learn to do.</p><p>If you're someone who genuinely cares about why a new hire succeeds or struggles, and you feel personally invested in getting that right — this role was built for you.</p><p><strong>WHAT YOU'LL OWN</strong></p><p><strong>Onboarding &amp; Ramp</strong></p><ul><li>Design and execute a structured 30/60/90-day onboarding program for all GTM hires (AEs, RSLs, Growth/Strategic AEs)</li><li>Build role-specific certification tracks that get reps selling fast and selling well</li><li>Measure ramp velocity and time-to-productivity; iterate based on results</li><li>Ensure new hires have a strong first 90 days — not just completion certificates, but real quota contribution</li></ul><p><strong>Playbooks &amp; Content</strong></p><ul><li>Build and maintain the full sales playbook: talk tracks, discovery frameworks, objection handling, competitive positioning, demo guidance</li><li>Partner with Marketing and Product to keep content current as the product and market evolve</li><li>Create and manage a single source of truth for all sales collateral in Salesforce and Salesloft</li></ul><p><strong>AI-First Enablement</strong></p><ul><li>Develop and deploy an AI-powered enablement motion — this is a core requirement, not a nice-to-have</li><li>Identify, pilot, and roll out AI tools that accelerate onboarding, coaching, and rep performance</li><li>Train the GTM team on how to use AI in their daily workflow (prospecting, research, outreach, objection handling)</li></ul><p></p><p><strong>Coaching &amp; Continuous Learning</strong></p><ul><li>Build a structured coaching program in partnership with Sales Managers</li><li>Use call data and rep performance metrics to identify skill gaps and address them systematically</li><li>Develop an "everboarding" program so tenured reps continue developing</li></ul><p><strong>GTM Rollouts</strong></p><ul><li>Own the enablement layer for all major GTM initiatives: new product launches, pricing changes, market expansions, seasonal campaigns</li><li>Coordinate cross-functionally with Sales, Marketing, Product, and RevOps to ensure reps are ready before anything goes live</li></ul><p><strong>Measurement</strong></p><ul><li>Define and track enablement KPIs: ramp time, quota attainment at 90/180 days, win rates by segment, content usage, rep skill scores</li><li>Report to COO on enablement impact quarterly</li></ul><p><strong>Requirements</strong></p><p><strong>Non-Negotiables</strong></p><ul><li>2–3 years in Sales Enablement — you've owned real programs with measurable outcomes, not just supported them</li><li>1–2 years in a quota-carrying sales role in SaaS — you understand the motion you'll be enabling because you've lived it</li><li>Familiarity with SMB sales cycles (sub-60 days) and high-velocity, consultative selling</li><li>Hands-on Salesforce and Salesloft proficiency — you're in the tools, not just familiar with them</li><li>Demonstrated AI fluency — you've used AI tools in your enablement work and can show it</li><li>You've contributed to or owned an onboarding program and can speak to the results</li><li>Strong collaborator with Sales Leaders — you earn trust through follow-through and push back when something won't work</li></ul><p><strong>Strong Preference</strong></p><ul><li>Background in restaurant tech, hospitality SaaS, or vertical SaaS</li><li>Experience in a high-growth, startup or scale-up environment (you've built without a big team)</li><li>Ability to evaluate and recommend tools that drive AE performance — you know what good looks like and can make a case for it</li><li>Experience rolling out GTM initiatives at the rep and manager level</li></ul><p><strong>Who You Are</strong></p><ul><li>A builder, not a maintainer — you're energized by blank whiteboards, not frustrated by them</li><li>Obsessed with rep success — you measure yourself by how quickly new hires ramp and how long they stay</li><li>Data-driven — you use metrics to prioritize, not just to report</li><li>Direct and collaborative — you'll challenge Sales Leaders, and they'll respect you for it</li></ul><p><strong>Benefits</strong></p><p></p><p><strong>Who We Are</strong></p><p>Popmenu is a fast-growing, venture-backed SaaS company transforming the restaurant industry.

We hire exceptionally bright, motivated people who are passionate about helping great restaurants reach their full potential.</p><p></p><p><strong>Compensation</strong></p><ul><li>Base: $105,000 to $120,000</li><li>OTE: $126,000 to $144,000 </li><li>80% base / 20% bonus</li><li>Meaningful equity for every employee</li></ul><p></p><p><strong>What We're Serving</strong></p><ul><li>You'll be the first true Head of Sales Enablement — meaningful ownership from day one</li><li>Direct access to Sales and Executive leadership</li><li>A product that restaurants actually love — high-intent buyers, meaningful mission</li><li>Competitive comp, hybrid schedule out of Atlanta, and a team that moves fast</li><li>Equity with real upside — this is a founding seat, and it should feel like one</li><li>Genuine Core Values with quarterly peer recognition through our Super Booms</li><li>Giving Back with company donations to causes chosen by team members</li><li>Visible Growth and Development in a scaling SaaS company</li><li>Company Ownership with meaningful equity for every employee</li><li>Comprehensive Benefits including medical, dental, vision, 401(k), and Wagmo Wellness Plan for your pets</li></ul>