The Role We are looking for a highly motivated and experienced Customer Marketing Manager. You will work closely with marketing, sales, and strategy teams to plan and execute customer advocacy programs that showcase customer success across multiple product lines. You will work directly with customer advocates to share their stories through industry events, media campaigns, and digital assets including case studies, videos, press releases, and blogs.
You will support key strategic accounts by planning and executing integrated marketing campaigns to drive awareness, excitement, and adoption of Veeva solutions.
The Role We are looking for a highly motivated and experienced Customer Marketing Manager. You will work closely with marketing, sales, and strategy teams to plan and execute customer advocacy programs that showcase customer success across multiple product lines. You will work directly with customer advocates to share their stories through industry events, media campaigns, and digital assets including case studies, videos, press releases, and blogs.
You will support key strategic accounts by planning and executing integrated marketing campaigns to drive awareness, excitement, and adoption of Veeva solutions.
- Exceptional project management skills with proven success in driving projects to completion
- Experience working with customer to develop advocacy marketing materials that showcase real-world success and value across multiple channels (case studies, press releases, social media, events, etc.)
- Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content
- Proven ability to define, develop, and execute integrated marketing programs on time and within budget
- Excellent English language/communications skills, both written and spoken
- Ability to develop long-term business relationships with customers and sales teams
- Strong desire to win as a team combined with the ability to work independently
- Flexibility to travel as required
- Identify, manage, and develop customer reference and advocacy campaigns with enterprise and emerging companies that enable Veeva marketing to lead with customer success and value
- Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions within strategic accounts
- Orchestrate and lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
- Produce a portfolio of assets and deliverables appropriate to marketing plan requirements
- Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI
- Ensure appropriate communication and collaboration with key stakeholders from planning through to results across all customer advocacy programs
- Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy
- Life sciences industry relevant work experience
- Demonstrable experience in managing and executing integrated marketing programs We value your time and believe in a transparent hiring process. Here is the process you can expect.
- Within 3 days, you will receive a link to a personality assessment administered by a third party.
- Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
- If moving to the interview stage, the process is as follows:
- Once all interviews are complete, the manager will be in touch with a final decision.