Experience: 4+ years
You’ll own revenue marketing for our settlement segment, which spans both B2B and an emerging D2C base.
You’ll operate across multiple audiences, test new acquisition channels, and translate performance signals into clear recommendations that shape strategy.
You’ll partner closely with Product Marketing and Sales, while leveraging a centralized marketing systems and automation stack.
- Define and prioritize channels across both B2B and emerging D2C motions (e.g., LinkedIn, events, email, search, paid social, referrals)
- Balance fundamentally different audiences without losing strategic coherence
- Design and run early-stage experiments to define what scalable consumer acquisition looks like
- Interpret results through the lens of buyer behavior—not just campaign performance
- Maintain an experiment roadmap so insights compound over time
- Deliver clear, actionable recommendations—not just reporting
- Share insights on lead quality, conversion patterns, and objections
- Align marketing efforts to pipeline outcomes, not just top-of-funnel metrics
- Review AI-generated campaigns, outreach, and assets for accuracy and audience fit
- Define what can be automated vs. what requires human oversight
- Partner with marketing operations to improve automation and governance
- Partner closely with Product Marketing to align on strategy and messaging
- Leverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructure
- Operate with a high degree of autonomy, using data and experimentation to inform direction
- Contribute to shaping how Snapdocs approaches both B2B and emerging consumer growth
- 4–7 years in demand generation, growth marketing, or revenue marketing
- Track record of improving pipeline quality and conversion, not just lead volume
- Experience across both B2B and consumer/prosumer marketing
- Comfort operating in ambiguous, early-stage growth environments
- Strong analytical skills with the ability to translate data into decisions
- Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
- Clear communicator who can influence cross-functional partners
- Experience in proptech, fintech, or marketplace businesses
- Background in consumer acquisition (search, paid social, referral loops)
- Experience marketing to small businesses or independent professionals
AI is a core part of how we operate. In this role, you’ll use AI to:
You’ll also play a key role in ensuring quality and appropriate use of AI in customer-facing marketing.
- Zone 1 (SF Bay Area, Seattle Metro, NYC): $165,000 - $183,000
Where you land within the range depends on your experience, skills, and how you’ll make an impact in the role. In addition to base salary, this position includes meaningful equity and a comprehensive benefits package.
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