Growth Marketing, Sr. Associate

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.

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Acorns is looking for a curious, driven Growth Marketing Sr. Associate to join our team and help expand our paid acquisition channel mix. You will work closely with the Senior Paid Acquisition Manager to research, launch, and scale emerging platforms—from programmatic DSPs to community-based channels like Reddit—driving user growth across Acorns and Acorns Early.

This role carries real ownership. You’ll operate with meaningful day-to-day autonomy, exercise judgment within established frameworks, and produce analysis and recommendations that shape how we invest in new channels. You’ll collaborate cross-functionally with Analytics, Creative, and channel partners to bring experiments to life and move quickly from proof of concept to scaled channel.

- Support the development and execution of a structured testing roadmap for new and emerging paid media channels, including programmatic display, Reddit, Snapchat, and alternative platforms.

- Manage day-to-day campaign setup, trafficking, and pacing across new channel tests, exercising judgment on optimizations and escalating to the Senior Paid Acquisition Manager on larger strategic decisions.

- Partner with the Creative team to brief and iterate on ad assets tailored to new platform environments.

- Identify incrementality and lift study opportunities, collaborate with the Analytics team to design the test structure, and own the launch and ongoing performance monitoring of each experiment.

- Track and report on key performance indicators for new channel initiatives, translating data into clear summaries for internal stakeholders.

- Maintain organized records of test results, learnings, and optimization actions to build a shared knowledge base for the team.

- Support acquisition growth across our brand portfolio—Acorns, Acorns Early, and GoHenry—with a focus on US-based performance.

- Work collaboratively with Analytics, Creative, and other marketing teammates to execute experiments efficiently and surface actionable insights.

- Actively monitor the AdTech landscape—including gaming platforms (e.g., Roblox, Discord), community platforms, and emerging programmatic DSPs—and bring forward channel opportunities for the team to evaluate.

- 3+ years of experience in performance marketing, paid media, or growth marketing with a BS/BA; or equivalent work experience.

- Hands-on experience with at least one paid media platform (e.g., Meta, Snapchat, Reddit, The Trade Desk, or similar).

- Familiarity with mobile measurement platforms (e.g., Adjust, AppsFlyer) and an understanding of how attribution frameworks inform paid media decisions. Exposure to Marketing Mix Modeling (MMM) is a plus.

- A data-driven mindset—you’re comfortable working with performance data and translating numbers into clear, actionable takeaways.

- Strong organizational skills and attention to detail; you follow processes carefully, flag questions early, and aren’t afraid to modify your approach when the situation calls for it.

- Clear written and verbal communication skills—you can summarize experiment results and share channel recommendations in a way that’s easy for stakeholders to act on.

- Genuine curiosity about where digital advertising is heading and a hunger to explore channels competitors aren’t using yet.

- A belief that your work is connected to something bigger—helping everyday people build financial security is core to what we do at Acorns, and we want teammates who are energized by that mission.

You are not expected to have experience with every platform listed. If you’re passionate about Acorns’ mission and eager to grow in performance marketing, we encourage you to apply.

The pay range for this position at commencement of employment is expected to be between $80,000 -$90,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

The total compensation package for this position may also include other elements, including equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered.

Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visitwww.e-verify.gov http://visitwww.e-verify.gov.