Creative Director, Performance Marketing

Media has been an unfair advantage for Owner as we've scaled to over a billion dollar valuation. Our organic social channels generate 5M+ impressions monthly and our paid media engine is one of our most important customer acquisition channels.

We’re increasingly noticing these worlds converging. Hook angles that engage organic audiences also convert on paid channels. And the best marketing teams have the taste, technical expertise, and customer insights to execute across both these surface areas.

The Creative Director, Performance Marketing will execute at this intersection and drive the creative quality and strategic direction of our paid media campaigns: Meta ads, YouTube ads, CTV, etc. You'll shape how millions of small business owners experience Owner's brand across our highest-leverage marketing surfaces.

- Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year

- Own and understand the P&L impact of ad campaigns across channels: you’ll partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation.

- Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience

- Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint.

- Oversee the QC process for for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.

- Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa

- Work with the growth team on performance analytics to track what's working and iterate on best performers

- Report directly to the to VP of Media and Chief of Staff to the CEO

- Partner closely with Growth Marketing Managers on media buying, channel strategy and execution

- Work with Design team on maintaining brand identity and consistency across all surfaces

- Manage relationships with contractors, agencies, and external creative partners

- 5+ years of experience in creative direction for performance marketing

- Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)

- Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction

- Experience building creative testing frameworks and production pipelines at scale

- Comfort with full-funnel creative: ads, landing pages, email, CRO

Recruiter Screen: 30-minute phone call to align on your background, what you're looking for, and answer any early questions Hiring Manager Screen: 30-minute video interview with the hiring manager to go deeper on your experience, alignment with the company mission, and general approach to performance marketing Technical Interview: 75-minute interview focused on performance creative, strategic thinking, channel expertise, and how you approach testing and iteration Paid Project: A compensated project that gives you an opportunity to work through a performance marketing project including copywriting, creative briefing, and data set similar to what you’d tackle in the role Marketing Leadership Interviews: Video interviews with senior marketing leaders covering your approach to structured problem solving, cross-functional collaboration, and business impact Final Round: 30-minute conversation with a C-suite executive to discuss leadership style, culture fit, and long-term impact

The estimated base salary range for this role is $190K-$200K USD, plus a generous pre-IPO equity package.

Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO — plus extra fun perks!