Paid Search Manager

- Build, launch, and optimize paid search and YouTube campaigns across Google Ads, Microsoft Ads, and Search Ads 360. - Manage and improve campaign performance across Search, Performance Max, Demand Gen, YouTube, Display, Local, Shopping, and App campaigns, where applicable. - Develop tactical paid search media plans, budget recommendations, and weekly/monthly performance reporting for assigned accounts. - Own campaign setup, bid strategy management, budget pacing, optimization, and quality control across multiple brands and verticals. - Apply best practices across keyword strategy, match types, audience targeting, remarketing, campaign settings, ad copy testing, and automation. - Conduct keyword research, competitive analysis, and search query analysis to identify opportunities for growth and efficiency. - Partner with internal teams and clients to recommend landing page strategy and conversion rate optimization opportunities. - Analyze campaign and business performance data to uncover actionable insights and translate findings into optimization plans. - Plan and execute A/B tests across campaign variables to improve conversion volume, conversion rate, impression share, efficiency, and ROI. - Manage daily, weekly, and monthly pacing to ensure campaigns deliver against budget and performance goals. - Implement and test strategies designed to improve leads, sales, ROAS, and overall client outcomes across multiple accounts. - Collaborate with the broader Tombras Search team to ensure alignment with client goals, KPIs, reporting frameworks, timelines, and overall media strategy. - Support the training and development of analysts and strategists by sharing knowledge, best practices, and platform expertise. - Champion team processes and stay current on search marketing trends, platform updates, and emerging best practices.

- 3+ years of paid search experience within an advertising agency or similar fast-paced performance marketing environment. - Hands-on experience managing campaigns in Google Ads and Microsoft Ads, with working knowledge of Search Ads 360 preferred. - Google Ads certification required; Microsoft Advertising certification preferred. - Experience managing large-budget campaigns, ideally including enterprise or multi-location clients. - Strong client management skills and a proven ability to build trust and communicate clearly with both internal teams and external stakeholders. - Experience across a range of campaign types, including Search, Performance Max, Demand Gen, YouTube, Display, Local, Shopping, and App campaigns. - Working knowledge of measurement and tracking solutions, including pixels, Google Enhanced Conversions, call tracking, and offline conversion imports. - Strong analytical skills with the ability to interpret large data sets and turn performance data into actionable recommendations. - Strong command of Excel/Google Sheets and presentation tools including PowerPoint, Keynote, and Google Slides. - Highly organized, detail-oriented, and able to manage multiple priorities while maintaining a high standard of accuracy and execution. - Experience with lead generation and ecommerce performance programs. - Experience managing multi-brand or multi-location account structures. - Familiarity with bid automation, value-based bidding, and advanced audience strategies.