Experience: 10+ years
- Scale the Engine: Own and expand the paid acquisition engine across SEM, paid social, programmatic/display, OLV/OTT, and affiliate channels, managing a significant annual marketing investment to drive incremental provider and client acquisition.
- Strategic Roadmap: Define and execute a paid marketing roadmap with clear targets, KPIs, and ROI accountability.
- Channel Innovation: Identify and unlock new platforms and tactics to ensure scalable, efficient growth beyond paid media, including partnerships, affiliate, and additional external demand sources.
- Creative Partnership: Collaborate with Brand and Creative teams to accelerate testing velocity across message, audience, and assets.
- Finance Partnership: Serve as the primary partner with Finance on growth planning, ensuring that acquisition targets, budgets, and payback are all aligned.
- Marketplace Dynamics: Align patient and provider growth strategies to prevent channel cannibalization and unlock network effects.
- Full Funnel Lifecycle: Oversee lifecycle channels across the full customer journey, ensuring the right message reaches patients and providers at the right time.
- Product Synergy: Partner with Product and Engineering to build surfaces that optimize for conversion quality, not just top-of-funnel spend.
- Infrastructure: Lead "build-vs-buy" decisions for martech and channel plumbing.
- Advanced Attribution: Own the measurement framework, including incrementality testing, Media Mix Modeling (MMM), and reporting.
- Regulatory Compliance: Establish measurement frameworks that operate strictly within HIPAA and federal/state data privacy constraints.
- Hire, mentor, and manage a high-performing, technical team across paid and organic
- Serve as a strategic thought partner to senior leadership on growth strategy, investment decisions, and marketplace dynamics
- 10+ years in performance marketing, demand generation, or growth marketing leadership, with a track record of scaling acquisition programs at significant spend levels, with experience hiring and leading growth marketing teams of 10+
- Experience deploying AI-forward or AI-native marketing strategies and tooling
- You're a data-driven marketer with hands-on experience running structured experiments, A/B tests, and using insights to optimize campaigns and build repeatable playbooks
- Experience leading a full-funnel strategy and exceeding goals
- Strong martech and attribution expertise, including build-vs-buy decisions, incrementality testing, MMM, and privacy-preserving measurement approaches
- Clear, direct communicator who can translate complex performance marketing topics for executives, boards, and non-expert stakeholders
- Track record operating in a regulated environment (healthcare, fintech, insurance, or similar) with working knowledge of HIPAA and evolving data privacy standards
- Experience partnering closely with Engineering and Product as one team with shared outcomes
- Background scaling affiliate and partner marketing programs in consumer categories
The target base salary range for this position is $200,000 - $234,500
- Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
- Lifestyle Spending Account for health, wellness, and family care
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This posting was published by Spring Health on their own careers system and is shown here with a direct link to apply there. Employers: for corrections or removal, contact jobs@veritahire.com.