Senior Manager, Marketing (Fragrance)

This role is a Hybrid Role: Employees are expected to work from our New York City office 3 days per week and may work remotely the remaining days

The Senior Manager, Marketing - Fragrance operates as the NA business owner within the US Brand Marketing team; with accountability for brand s performance, marketing strategy development, budget management, and execution for the Juicy Couture Brand and all assigned Prestige Fragrance franchises. The role owns key aspects of the business end-to-end and brings a clear strategic point of view to brand and portfolio decisions.

This role sits within the broader NA portfolio framework and translates portfolio priorities into brand-level strategy and results.

The Senior Manager reports directly to the Senior Marketing Director, and partners closely with Integrated Marketing Communication Team, Trade Marketing, Sales, Education & Merchandising and Global Marketing to drive commercial performance and brand equity for the Fragrance portfolio. This role manages key relationships across partners and can serve as a back-up for Sandra when out or where needed to ensure continuity in decision-making and execution.

This is a deliberately focused role - scoped to enable deep channel ownership, faster decision-making, and full accountability for the portfolio. The Senior Manager owns the Fragrance marketing budget end-to-end for the allocated portfolio, from annual planning and allocation through in-market investment decisions and ROI tracking.

This position is architected around execution excellence and channel mastery within a clearly defined scope, with responsibility for proactive problem solving and shaping strategy within the portfolio.

- Own the full US marketing strategy for Juicy Couture & Prestige Fragrances, from annual planning through in-market execution, with accountability for portfolio performance and business results.

- Serve as the primary US business owner of the portfolio - accountable for commercial performance, brand positioning, portfolio health, and bringing a clear strategic point of view to business decisions and trade-offs.

- Develop and manage annual marketing plans, including budget allocation, channel priorities, investment choices, and ROI targets, while proactively identifying opportunities and risks.

- Provide strategic leadership on pricing, forecasting, innovation pipeline, and new product feasibility for the allocated portfolio, making recommendations grounded in business performance and consumer insight.

- Lead the development and execution of 360° launch plans for Juicy Couture and the Prestige portfolio, partnering with IMC cross-functional teams (Digital/Social, PR/Influencer, Media, E-commerce, Retail Experience) to ensure alignment to brand strategy and commercial objectives.

- Manage key relationships with Trade Marketing and lead retail strategy recommendations that drive sell-through, proactively solve business challenges, and maximize in-market impact for the portfolio.

- Lead cross-functional coordination with the Retail Execution team to ensure the brands are compellingly represented across fixtures and event activities, identifying and resolving risks proactively before they impact execution.

- Own support for new door openings and retailer launches with bespoke Fragrance marketing programs tailored by channel, customer, and business need.

- Act as the Prestige Fragrance category lead in cross-functional meetings and planning processes, representing the business with a clear point of view and informed recommendations.

- Manage key relationships with Sales partners to shape bespoke strategies by retailer and channel for the portfolio and align decisions to commercial priorities.

- Lead partnership with Education & Merchandising to ensure Fragrance storytelling is consistent across all consumer touch points and aligned to strategic brand priorities and business objectives.

- Own cross-functional alignment, proactively problem solve to remove barriers, and serve as a back-up for Sandra when out or where needed to maintain continuity in decisions, priorities, and execution.

- Conduct ongoing analysis of the US Fragrance competitive landscape in Prestige, identifying threats, opportunities, and white space.

- Leverage consumer insights, Circana data, and retail performance data to form a clear point of view, develop strategic recommendations, and proactively course-correct as needed.

- Monitor portfolio performance against KPIs; synthesize findings into clear recommendations and present business implications and proposed actions to senior leadership.

- Communicate US Prestige Fragrance market needs to Global Marketing teams; ensure US requirements are reflected in global planning.

- 7+ years of experience in brand marketing or marketing management, with demonstrated ownership of a product category, business franchise, or comparable scope of responsibility.

- Experience in beauty, personal care, fragrance, or luxury consumer goods preferred.

- Proven ability to develop and execute 360° marketing plans independently, from strategic planning through in-market activation, with sound judgment and a clear point of view.

- Strong analytical skills; experience with Circana, retail performance data, and consumer insights.

- Collaborative working style with demonstrated ability to manage key cross-functional relationships and influence teams and senior stakeholders without direct authority.

- Excellent written and verbal communication skills; experience presenting to senior leadership.

- Demonstrated ability to proactively problem solve, navigate ambiguity, and operate as a trusted back-up or delegate for senior leadership when needed.

- Proficiency in Excel and PowerPoint; experience with financial planning and volume forecasting.

- Bachelor's degree in Marketing, Communications, Business, or related field.

- Familiarity with luxury/prestige retail channels (Department Stores, Specialty, Amazon/Pure Players).

- Experience working with global brand teams and translating global strategy for the US market.

- Experience marketing in the prestige beauty / fragrance category.

- Strategic thinking, strong point of view & category leadership

The base pay range for this position is $120,000 - $150,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.