Stellar Health

Marketing Manager, Growth & Product Marketing

Full-time · New York
✓ Verified live on the employer's own system · added 17 days ago
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Senior · 6+ yrs exp

Requirements

Experience: 6+ years

Skills & tools

MarketingSalesOperationsB2B SalesCRMSalesforceHubspotLean Six Sigma
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Full job description

- Shape how the market understands Stellar: You'll own the positioning and messaging for our core platform and new features, driving the end-to-end GTM process. Translating complex product capabilities into clear, compelling narratives for payor and provider audiences, and making sure those narratives stay current as the product evolves.

- Partner on ABM (Account-Based Marketing) campaigns: You'll partner with our Sales team to develop ABM strategies, and then help execute multi-channel campaigns targeting our highest-priority health plan prospects - across channels like email, LinkedIn, and content. This role isn't focused on owning paid channels.

- Be the bridge between Growth, Product and Ops. You'll shape messaging based on what you're hearing in the field, and feed market signals back to inform what we build. As a core cross-functional connector, you'll be key to driving internal awareness and alignment on initiatives.

- Enable market-facing teams. Equip the Growth and broader team with the talk tracks, one-pagers, FAQs, and training materials they need to represent Stellar accurately.

- Stay sharp on the competitive landscape. Monitor competitors and market developments in value-based care. Use what you learn to sharpen our positioning and surface new angles.

- Help own the marketing operations layer. You'll help manage our marketing tech stack to maintain clean data, reliable attribution, and clear visibility into what's working.

- 6-8 years of B2B marketing experience is required, with demonstrated depth in product marketing and working knowledge of growth marketing/demand-gen. We're looking for a generalist who can flex across both - this is not a paid-channels specialist role.

- Healthcare fluency with experience navigating the payor/provider landscape is required, and value-based care - is strongly preferred.

- You have experience supporting a B2B sales organization, and are proficient at using CRM and marketing automation tools. Experience with Salesforce and/or Hubspot is strongly preferred.

- You're a good storyteller who can take a technical concept and turn it into a clear value story.

- You bring a start-up mindset: a self-starter who prefers building the playbook over following one, and who's comfortable with ambiguity and working on a lean team.

- This is an individual contributor role - we're looking for someone who's genuinely energized by hands-on work (writing the copy, building the campaign, running the analysis themselves) rather than someone looking to direct others through it. No job is too small for you - this is a small team, and it's truly all hands on deck.

- You have a proven ability to drive consensus across stakeholders and manage external agencies or contractors to scale impact.

- You proactively use AI tools to accelerate your approaches and outputs, for things like research, content production, and campaign creation.

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This posting was published by Stellar Health on their own careers system and is shown here with a direct link to apply there. Employers: for corrections or removal, contact jobs@veritahire.com.