Senior Lifecycle Manager

The Farmer's Dog is looking for a Senior Lifecycle Manager to own customer lifecycle communications and strategy, while sponsoring lifecycle strategy across several high-priority initiatives. You'll partner closely with Product Engineering and Data to move concepts from manual, in-the-weeds execution to scalable, real-time customer journeys, lead the experimentation that shapes how we talk to customers at critical moments, and manage and grow a direct report as this work scales.

- Own end-to-end lifecycle communications from Welcome to Order Delivered and beyond, and transition manual, day-to-day execution to fully automated, event-triggered messaging in partnership with Product and Engineering.

- Define the content and messaging strategy across the customer journey, including storage, feeding prep, portioning guidance, transition pacing, and support for picky eaters, to name a few.

- Shape the education, content, and claims strategy to build customer understanding and belief in the format.

- Lead the 90-day experience and check-in comms experiment end to end, such as test design, audience targeting, and setup in Simon, plus QA, analysis, and iteration, in partnership with Product and Engineering.

- Partner with Data to rebuild existing customer flows and build new ones, including new product lines and categories, as structured journeys in Simon, enabling more real-time customer data, usability, and lifecycle optimization.

- Serve as lifecycle sponsor for strategy, enablement, and risk across adjacent growth initiatives, including mixing, weight management, Black Friday support, customer discounting, and subscriber go-to-market.

- Manage and develop a direct report, running consistent ceremonies and feedback that model strong lifecycle practices and drive visible growth.

- Support ad hoc lifecycle needs for emerging initiatives as priorities evolve.

- You have 6+ years of lifecycle, CRM, or retention marketing experience, ideally at a DTC or subscription business, including hands-on ownership of a lifecycle communications platform.

- You have people management experience and know how to run consistent ceremonies and feedback that help a direct report grow.

- You're comfortable owning ambiguous, cross-functional initiatives, partnering with Product Engineering and Data to translate technical constraints into effective customer-facing communications.

- You have experience designing and running lifecycle experiments, from test setup through QA, analysis, and iteration.

- You can balance hands-on execution with senior-level strategy, moving fluidly between day-to-day comms work and sponsoring adjacent initiatives.

- You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions

- You're an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail

- You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously

- You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making.