Social Media Manager

We're looking for a Social Media Manager to own the voice of Smartling across every channel, including LinkedIn, Instagram, Facebook, X, YouTube, and whatever platform comes next. You'll join a fast-moving Marketing team and take our social presence from good to unmistakable, building a content engine that turns employees and customers into vocal advocates.

If you love finding the story inside a company's work and turning it into content people actually stop to read, this is your seat.

- Own and manage all Smartling social media channels, including LinkedIn, Instagram, Facebook, X, YouTube, and emerging platforms, as the primary voice of the brand.

- Build and execute a channel-by-channel content calendar, tailoring format, tone, and cadence to each platform's audience.

- Grow an employee advocacy program, equipping teammates with shareable content and making it easy for them to amplify company news.

- Partner with Content, Design, Demand Generation and Product Marketing to adapt long-form assets (blogs, webinars, product launches) into native social content.

- Track engagement, follower growth, and reach across platforms, and turn analytics into concrete adjustments to strategy.

- Monitor brand mentions and industry conversation, engaging authentically and flagging opportunities or risks in real time.

- Leverage AI tools to improve efficiencies and outcomes when it comes to social media and advocacy management.

- 3+ years of experience managing social media channels for a B2B or SaaS company, with direct ownership of LinkedIn, Instagram, Facebook, X and YouTube.

- A track record of growing engagement and follower base through organic content strategy, not just paid boosts.

- Experience building or running an employee advocacy program.

- Hands-on content creation experience. You can write a strong caption, brief a designer, or storyboard a short-form video yourself.

- Comfort with social analytics and scheduling tools (e.g., Sprout Social, Hootsuite, Buffer, Hubspot or similar) and native platform analytics.

- Sharp copywriting instincts and an ear for adapting one brand voice across very different platforms.

- A bias toward action: you post, measure, and iterate rather than waiting for the perfect plan.

- Experience leveraging AI tools like Claude, ChatGPT and Gemini, to develop engaging content, improve workflows and uncover trends in analytics.

- Adaptable. You shift tone and format fluidly between a LinkedIn thought-leadership post and an Instagram Reel without losing the throughline of the brand.

- Self-Directed. You don't need a content calendar handed to you: you build it, defend it, and adjust it as the news cycle moves.

- Collaborative. You know the best social content comes from product, sales, and customer stories, so you're constantly pulling threads from across the company.

- Analytical. You read engagement data as a signal for what to do next, not just a number to report.

- Creative. You spot the story inside a feature launch or a customer win before anyone else does.

- Freedom - we are remote first

- Growth - an opportunity to learn and advance your career

- Wealth - we offer a competitive salary and 401(k) + company match

- Wellness - health insurance; free medical plan for you and your family

- Balance - flexible PTO + 11 holidays; generous parental leave

- Culture - an energetic, value-driven, and fun culture and team spirit

- Bonus - employee referral program and Apple equipment

Smartling is proud to be an equal-opportunity employer. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, skills, and experiences.

We use E-Verify platform for work authorization verifications.

To work from home, you must have a strong internet connection, a quiet space, and a professional (distraction and clutter-free) background.

The US national total pay range for this role is $65,000 - $79,000 annually. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed.

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