Responsibilities
- Develop and execute a social media strategy that supports global business and communications objectives and furthers Alteryx’s reputation as a leader in the workflow automation and agentic analytics spaces.
- Set performance goals for social media outcomes, including follower growth, engagement and share of voice across demand gen, brand and thought leadership programs.
- Propose and execute 2-3 social-first campaigns per year
- Maximize publicity and engagement around the McLaren Racing partnership with both real-time and evergreen social content.
- Serve as the final decision-maker on what runs on corporate social channels, evaluating requests from stakeholders across the business against audience and brand priorities — and saying no when something doesn't serve either.
- Implement social-first programs and robust activations for priority events.
- Proactive and detailed content curation, including editorial calendar management, copy writing, creative development and alignment with priority campaigns and announcements.
- Apply AI tools and automations (with appropriate HITL checkpoints) for speed and scale.
- Global monitoring of social conversations concerning Alteryx and its affiliates, including appropriate escalation and customer service.
- Support key executives in shaping and maintaining their social media presences.
- Lead the shaping, development and execution of social media best practices across the company, including the administration of training.
- Prioritize and manage incoming requests for information, social amplification and cross-functional program support.
- Maintain current benchmark trends and audience preferences, including analysis of owned account data.
- Manage unexpected communication challenges with high judgment and professionalism.
Qualifications
- 5+ years in social media, digital media and/or external communications in the software industry, preferably for enterprise technology brands.
- Experience working with global brand, communications, public relations, analyst relations and social teams; contributing to a global communications strategy.
- Deep knowledge of key social channels, including LinkedIn, X, Facebook, Reddit, YouTube and Instagram is required.
- Current experience developing social media strategy and content, and managing publishing platforms (e.g., Hootsuite).
- Experience reporting to internal stakeholders on social media performance, KPIs and optimization.
- Strong communication/presentation skills with experience presenting cohesive plans to senior management clearly and concisely.
- Strong creative writing skills
- Preferred degree in business, marketing, communications or journalism.
Compensation
Alteryx is committed to fair, equitable, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location.
The base salary range for this role in the United States is $105,000–$115,000. This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.
In addition to base pay and bonus eligibility, this role includes clear forms of additional compensation, such as:
- A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
- An annual $200 home office reimbursement
Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well-being, including:
- Medical, dental, and vision coverage
- 401(k) with company match
- Paid parental leave, caregiver leave, and flexible time off
- Mental health support and wellness reimbursement
- Career development and education assistance
Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.
Benefits & Perks:
Alteryx has amazing benefits for all Associates which can be viewed here.