Growth Marketing Manager, Paid Channels

* Open to hiring remote across the US - we also have offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv.

We are hiring a Growth Marketing Manager to own paid search and the emerging bidding-platform channels end to end Google Ads today, ChatGPT Ads and whatever bids next. This is a hands-in-the-account role: you build campaigns, run experiments, manage bids and budgets daily, and defend every dollar against our cost-per-subscriber breakeven.

You'll manage seven-figure budgets in spend across markets (US + international) and be the person who knows, at any moment, why the number moved.

We're an AI-native creative platform in scale mode. Paid search is one of our priority acquisition channels and we're actively expanding it - new geos, new bidding surfaces, new optimization events. You'll be the operator driving that.

- Day-to-day management of Google Ads and ChatGPT Ads - campaign structure, keywords, bids, budgets, negatives, quality score, geo and device splits.

- Own the cost-per-acquisition number. Manage to a cost-per-acquisition target, not clicks or registrations. Know the funnel from impression → registration → subscription and where it leaks.

- Run a continuous test roadmap - bidding strategies (tCPA / Smart Bidding), optimization events, ad copy, landing pages, audience and geo splits. One test, one hypothesis, one readout.

- Prove incrementality. Design and read geo holdouts, conversion-lift studies, and pause tests. Distinguish incremental subscribers from ones we'd have gotten anyway.

- Manage budget across markets - allocate and reallocate spend by market and campaign against performance, break out international blobs, fund the geos that earn it.

- Stand up new bidding platforms as they emerge. You'll be first-in on the next channel and write the playbook for it.

- Report clearly. Daily and weekly readouts that lead with the "why," not just the table. Partner with our analytics stack, much of this is instrumented and semi-automated; you'll extend it.

- Work cross-functionally with creative, lifecycle, product marketing, and engineering on tracking, attribution, and landing page conversion.

- 4+ years managing paid search, with direct ownership of seven-figures in budget.

- Deep Google Ads expertise - Smart Bidding, tCPA/tROAS, Performance Max / AI Max, Demand Gen, search term hygiene, quality score, the Editor.

- A track record running incrementality tests (geo holdouts, lift studies) and acting on the results - not just reporting platform-reported conversions.

- Fluency in funnel economics: CAC, LTV, cost-per-acquisition, payback. You optimize to downstream value, not proxy events.

- Comfort in the data - SQL or willingness to learn it, plus GA4 / Mixpanel or equivalent. You pull your own numbers.

- Rigorous experiment discipline and clear, opinionated written reporting.

- Experience with MCP / AI tooling to automate redundant tasks such as daily optimizations and reporting.

- Early experience with AI-native ad surfaces (ChatGPT Ads, etc.) or other non-Google bidding platforms.

- Familiarity with attribution plumbing - click IDs, enhanced conversions, server-side tracking.