International Brand Mgr

The following duties are normal for this position. These are not to be construed as exclusive or all-inclusive. Other related duties may be required and assigned.

- Develop and execute annual international marketing plans aligned with corporate growth objectives.

- Identify market-specific growth strategies and tactics that drive brand relevance, household penetration, and market expansion.

- Ensure global brand standards are consistently communicated and implemented across international markets.

- Partner with distributors, regional agencies, and local stakeholders to adapt and execute marketing programs while maintaining brand integrity.

- Support long-term strategic planning, market prioritization, and international portfolio development.

- Support global retail product management, providing P&L analysis, forecasting and packaging coordination.

- Manage international trade fund programs to maximize marketing reach, identifying opportunities to support market expansion and innovation.

- Analyze global market trends, consumer behaviors, category dynamics, and competitive activity to identify growth opportunities.

- Conduct and manage regional consumer research to understand motivations, purchase drivers, and emerging needs.

- Develop fact-based recommendations for product positioning, messaging, packaging, and communication strategies.

- Perform competitive landscape assessments to identify opportunities, threats, and whitespace innovation opportunities.

- Leverage syndicated data, retail analytics, shipment trends, and consumer research to support decision-making.

- Plan, develop, and oversee integrated multi-channel marketing campaigns, including digital, social media, public relations, events, trade marketing, and customer activation programs.

- Coordinate global campaign initiatives and facilitate regional adaptations to maximize local market effectiveness.

- Lead new product launches and commercialization efforts across multiple countries and regions.

- Collaborate with innovation, R&D, sales, and supply chain teams to support product pipeline planning and launch readiness.

- Track campaign performance and optimize programs based on ROI and market feedback.

- Partner closely with International Sales, Supply Chain, Procurement, Finance, Regulatory Affairs, and R&D to support successful business execution.

- Assist in demand forecasting and communicate changes in product demand or market requirements.

- Conduct profitability analysis of product portfolios, innovation projects, and market opportunities.

- Coordinate activities with international agencies, distributors, brokers, and strategic partners.

- Support distributor relationship management efforts, ensuring Sunsweet remains a preferred and strategically aligned supplier.

- Participate in distributor business reviews and development of joint business plans.

- Manage process to monitor and communicate internally on regulatory changes impacting international product portfolio

- Develop and manage international marketing budgets and annual spending plans.

- Allocate resources across markets, campaigns, and strategic initiatives to maximize return on investment.

- Monitor and report marketing expenditures against budget objectives.

- Forecast marketing investments, promotional funding requirements, and expected returns.

- Manage international trade development programs, including USDA Market Access Program (MAP), WUSATA, and other funding opportunities to maximize marketing impact.

- Ensure all marketing materials, product claims, packaging, and promotional activities comply with local regulations and industry requirements.

- Partner with regulatory and legal teams to manage advertising standards, privacy regulations, labeling requirements, and import/export restrictions.

- Monitor evolving international trade, regulatory, and compliance requirements affecting marketing activities.

- Support market-specific product registration and commercialization requirements as needed.

- Establish and monitor key business performance indicators including sales growth, market share, distribution, profitability, brand health, and campaign effectiveness.

- Develop quarterly and annual business reviews for international markets.

- Present strategic recommendations and performance updates to senior leadership.

- Identify areas of opportunity and implement corrective actions to improve business results.

- Track distributor performance and marketing effectiveness against established objectives.

- Strong understanding of brand management, consumer insights, category management, and international marketing principles.

- Experience with MAP or WUSATA programs

- Experience with syndicated data sources (Circana, Nielsen, Euromonitor, etc.).

- Strong analytical, financial, and business planning skills.

- Excellent project management and cross-functional leadership capabilities.

- Strong communication, presentation, and relationship-building skills.

- Experience collaborating across diverse cultures and global business environments.

- Proficiency in Microsoft Office Suite, business analytics tools, and marketing performance reporting.

- Develop and execute international marketing strategies that drive brand growth, market penetration, and revenue expansion across multiple countries.

- Analyze consumer, market, and syndicated data to identify trends, opportunities, and actionable business insights.

- Manage multiple projects simultaneously while meeting deadlines and business objectives in a fast-paced environment.

- Build and maintain strong relationships with international distributors, customers, agencies, and cross-functional stakeholders.

- Bachelor's degree in Marketing, Business Administration, International Business, or related field required. MBA preferred.

- 5 years of experience in marketing, product management, or international business within Consumer Packaged Goods (CPG).

- Proven experience working with international distributors, export markets, and multi-country marketing programs.

- Experience launching and managing products across multiple international markets and working cross functionally to move projects forward.

- Demonstrated success managing budgets, forecasts, trade investments, and commercialization initiatives.

- Tolerate extended periods of sitting at desk.

- Ambient noise is louder than a traditional office setting.