Senior Manager, Growth Marketing

Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store conversion. Gummicube helps brands grow high-quality mobile app audiences by improving visibility and conversion across the App Store and Google Play. Our work combines proprietary technology with hands-on strategy, analytics, creative testing, and client services.

Gummicube serves apps of every size and category, including enterprise brands, high-growth startups, and new app launches.

Although Gummicube is part of Airship Group, this is a Gummicube-specific role. Candidates hired into this position will work with Gummicube's team, clients, services, and proprietary ASO technologies. Gummicube's culture is entrepreneurial, collaborative, client-focused, and hands-on.

We value people who are curious about mobile growth, comfortable working across functions, and motivated by helping customers improve performance through data-driven recommendations and disciplined execution.

At Gummicube, you will work in a focused, specialized business where app store performance, mobile growth, client outcomes, and data-driven execution are central to the work. Our teams are intentionally cross-functional, which means you'll often see how your work affects the full ASO process, including strategy, analytics, creative, client delivery, and product feedback.

This is a good fit for someone who enjoys agency-style client work, fast-moving priorities, practical problem solving, and close collaboration with teammates across disciplines.

In this role, you will lead growth strategy and revenue expansion across a portfolio of ASO and mobile growth clients. You'll combine performance marketing expertise with consultative leadership to help clients achieve measurable results.

- Own client growth, retention, and revenue expansion for a portfolio of Gummicube accounts, using strategic planning and data-driven recommendations to deliver measurable business outcomes

- Lead business reviews, quarterly planning sessions, and growth strategy presentations for your clients, translating complex performance data into clear, actionable recommendations

- Mentor and develop Growth Managers, Analysts, and Specialists on your team, providing strategic guidance and career development support

- Drive budget expansion and secure incremental investment opportunities by demonstrating value through forecasting, scenario planning, and financial modeling

- Lead cross-functional initiatives across Paid Media, Business Development, and Account teams to align client strategy with Gummicube's ASO methodology and services

- Improve operational excellence by developing processes, documentation, and best practices that raise the bar for the broader team

- Use attribution platforms, analytics tools, and data visualization solutions to inform strategy and drive business decisions

- Use AI-powered tools where appropriate to improve personal productivity, reporting efficiency, and strategic analysis

- 7+ years of experience in growth marketing, performance marketing, user acquisition, digital marketing, or a related field

- 2-3 years of experience leading client strategy, owning accounts, and managing teams

- Experience managing $1M+ in annual media budget (or equivalent portfolio responsibility)

- Track record of growing revenue, client spend, or portfolio value

- Experience presenting performance results and strategy recommendations to executive stakeholders

- Deep familiarity with digital marketing metrics: CAC, ROAS, LTV, retention, incrementality, and attribution

- Direct experience building campaigns on platforms such as Apple Search Ads, Meta (Facebook/Instagram), Google App Campaigns, or similar

- Strong written and verbal communication skills, with the ability to adjust your style based on your audience

- Comfort working in a fast-paced, client-focused, remote environment

- Experience with App Store Optimization, app store analytics, or mobile conversion optimization

- Experience working with enterprise clients or in agency-style client engagements

- Familiarity with Gummicube's tools, the App Store, Google Play, or app store creative testing and conversion optimization

- Experience analyzing complex issues and developing realistic plans, programs, and recommendations for diverse stakeholders

- Comfort presenting to C-level stakeholders and connecting marketing activities to broader business objectives

- Experience experimenting with AI tools in your personal or professional life - or an eagerness to learn