Senior Director, Marketing Analytics

- Proactively lead the department as a representative of Global Marketing driving thought leadership of how data and analytics can support the business, key strategics, and SVP initiatives. - Develop a reporting strategy for internal and external reports - including retail sales reporting, NPD / Beaute rankings, market share tracking, new launch performance, category mix of business, etc. - Partner with Sr Director, Global Marketing Strategy to support all long-term planning strategies and process - Partner with Marketing Strategy category leaders to support strategy development across products and promotions worldwide. - Develop Global Marketing scorecard for marketing performance metrics across all markets and drive KPIs on performance marketing in alignment with Director of MarComs - Support U.S. and China markets with market specific insights on both business, competitive, and performance marketing insights. - Create data visualization and story telling to support marketing presentations to executive leadership and LVMH Leadership - Provide a data driven point of view on ambitions for new products and promotions, overall categories, benefit territories and total business using insights from internal and external sources - Monitor sell in and sell through trends to provide on-going input on SKU productivity and portfolio management, bringing together global and regional teams to align on assortment strategy. - Proactively analyze the business in creative ways to provide business insights across categories, regions, retailers, and functions. - Spearhead bi-annual competitive pricing analysis and develop process for new product pricing and price changes to meet Global Finance business model needs. - Supervise market research efforts required to answer key business questions. - Partner with key cross functional leaders and Executive Team to provide analytics support as needed - Train global and regional teams on viewing and using new reporting and data visualization tool - Power BI. - Translate marketing and business needs into data requirements for IT systems teams. - Mentor and develop (2) direct reports to build functional, management and leadership skill sets

- Must be able to remain in a stationary position on average of 7.5 hours/day. - Light to moderate lifting may be required. - While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

- 12-15 Years of Experience in analytics with multidimensional data sets, tools, interfaces and visualization and problem solving, performance marketing, ROI analysis and clear understanding of strategy building through data insights. Prior experience in management consulting or banking preferred. - Expertise in technical analytics and data visualization (Excel, Power BI, Tableau, SQL) - Proven experience translating retail sales trends into thoughtful insights.

- Consumer Centric: Build relationships with Consumers through heartfelt generosity - Proactive: Can lead in methodology and anticipate needs, propose value add solutions - Agile: Anticipate and champion change - Collaborative: Communicate and dream with others - Growth Minded: Seek opportunities that offer the chance to be a curious creator - Accountable: Take ownership of actions and

responsibilities - A Strategic Thinker: Implement new ideas from data and insights to create the unexpected - Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success - Optimistic: Maintain a "Sky's the Limit" mindset

- Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development - Opportunities for networking and building relationships with LVMH Community and Network - Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups

- Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP) - Free 24/7 confidential mental health support

- Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment - Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility - Travel & lodging for those who can't access care - Back-up dependent Care and Tutoring

- Fresh In-Store Discounts and Gratis - LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc. - Pre-Tax Commuter Benefits through Wage Works - Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)

- 401k with Company Match + Additional Employer Contribution at eligibility

Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws.

We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.

All your information will be kept confidential according to EEO guidelines. PROFILE

• 12-15 Years of Experience in analytics with multidimensional data sets, tools, interfaces and visualization and problem solving, performance marketing, ROI analysis and clear understanding of strategy building through data insights. Prior experience in management consulting or banking preferred.
• Expertise in technical analytics and data visualization (Excel, Power BI, Tableau, SQL)
• Proven experience translating retail sales trends into thoughtful insights.

• Consumer Centric: Build relationships with Consumers through heartfelt generosity
• Proactive: Can lead in methodology and anticipate needs, propose value add solutions
• Agile: Anticipate and champion change
• Collaborative: Communicate and dream with others
• Growth Minded: Seek opportunities that offer the chance to be a curious creator
• Accountable: Take ownership of actions and responsibilities
• A Strategic Thinker: Implement new ideas from data and insights to create the unexpected
• Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success
• Optimistic: Maintain a “Sky’s the Limit” mindset JOB RESPONSIBILITIES

• Proactively lead the department as a representative of Global Marketing driving thought leadership of how data and analytics can support the business, key strategics, and SVP initiatives.
• Develop a reporting strategy for internal and external reports – including retail sales reporting, NPD / Beaute rankings, market share tracking, new launch performance, category mix of business, etc.
• Partner with Sr Director, Global Marketing Strategy to support all long-term planning strategies and process
• Partner with Marketing Strategy category leaders to support strategy development across products and promotions worldwide.
• Develop Global Marketing scorecard for marketing performance metrics across all markets and drive KPIs on performance marketing in alignment with Director of MarComs
• Support U.S. and China markets with market specific insights on both business, competitive, and performance marketing insights.
• Create data visualization and story telling to support marketing presentations to executive leadership and LVMH Leadership
• Provide a data driven point of view on ambitions for new products and promotions, overall categories, benefit territories and total business using insights from internal and external sources
• Monitor sell in and sell through trends to provide on-going input on SKU productivity and portfolio management, bringing together global and regional teams to align on assortment strategy.
• Proactively analyze the business in creative ways to provide business insights across categories, regions, retailers, and functions.
• Spearhead bi-annual competitive pricing analysis and develop process for new product pricing and price changes to meet Global Finance business model needs.
• Supervise market research efforts required to answer key business questions.
• Partner with key cross functional leaders and Executive Team to provide analytics support as needed
• Train global and regional teams on viewing and using new reporting and data visualization tool – Power BI.
• Translate marketing and business needs into data requirements for IT systems teams.
• Mentor and develop (2) direct reports to build functional, management and leadership skill sets

• Must be able to remain in a stationary position on average of 7.5 hours/day.
• Light to moderate lifting may be required.
• While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.