Senior Associate, Marketing Strategist Integrated Strategy | Retail Bank

Senior Associate, Marketing Strategist Integrated Strategy | Retail Bank

Are you passionate about working on breakthrough marketing campaigns? Capital One is seeking a Marketing Senior Associate to join our dynamic Integrated Strategy team. In this role, you will be a key member of our marketing efforts, assisting with the development of creative and messaging strategies for integrated campaigns.

You'll help execute compelling narratives, assist with the learning agenda, and help maintain our brand voice across all channels.

As a Senior Associate on the Integrated Strategy team, you will be a key team member assisting with the "why" and the "what" behind our marketing campaigns.

- Assist with Creative Strategy: You'll help gather business objectives and consumer insights into clear creative briefs that are shared with our internal creative teams and external agency partners.

- Support Messaging Strategy: You will help execute clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences.

- Assist with the Learning Agenda: You'll support a test-and-learn mindset, helping to track key questions, and partnering with analytics teams to gather campaign effectiveness results and insights.

- Coordinate Campaign Integration: You will work with cross-functional teams-including Brand, Channel Leads, Product Strategy, and others-to help support a cohesive and seamless customer experience.

- Gather Insights: You'll build knowledge on our customers, the competitive landscape, and market trends, using data and insights to support marketing recommendations and provide updates to the team.

- Experience assisting with omni-channel integrated marketing campaigns.

- Strong communication and presentation skills, with the ability to partner with team members and stakeholders.

- Demonstrated ability to help translate data and customer insights into marketing updates and recommendations.

- Experience contributing to insightful creative briefs and supporting the creative development process from concept to execution.

- A collaborative spirit and experience managing tasks for multiple projects in a fast-paced, agile environment.

- At least 2 years of experience in marketing, brand strategy, or advertising.

- At least 1 year of experience supporting marketing campaigns.

- 3+ years of marketing experience, with a focus on brand strategy or campaign development