Director, Brand and Communications

We are looking for a culturally fluent brand and communications specialist who knows what is capturing attention now, anticipates what is coming next, and translates those insights into meaningful opportunities for Kickstarter.

This leader will help define the ideas, conversations, partnerships, and cultural moments Kickstarter should lead. They will mobilize internal teams and external partners around strong ideas, building the narratives and integrated programs that keep Kickstarter relevant to creators, backers, media, and the broader cultural landscape.

The Director will serve as Kickstarter's in-house communications lead and senior partner to our PR agency, setting a clear agenda, unlocking the agency's best thinking, and ensuring our communications work is proactive, ambitious, and effective.

The salary range in this role in the United States is $185,000-$215,000.

- Identify emerging cultural conversations, creative movements, and timely opportunities where Kickstarter has a credible and distinctive role to play.

- Generate bold, relevant ideas and mobilize teams quickly to turn them into campaigns, partnerships, experiences, and stories.

- Build clear and compelling narratives about Kickstarter's brand, business, products, creators, and impact.

- Lead proactive media relations and cultivate meaningful relationships with influential journalists, editors, creators, cultural leaders, and trendsetters.

- Establish a consistent pipeline of stories and moments that expand Kickstarter's presence across major business, technology, culture, and creative-industry outlets.

- Serve as the senior day-to-day lead for Kickstarter's PR agency, providing strategic direction, sharpening ideas, maintaining accountability, and bringing out the agency's strongest work.

- Advise the executive team on corporate positioning, executive communications, reputation, and emerging issues.

- Partner with Growth, Product, Outreach, Content & Editorial, Social, Partnerships, and other teams to ensure Kickstarter presents a clear and cohesive story across audiences and channels.

- Lead the development of integrated brand and cultural programs from initial insight through execution and amplification.

- Establish clear goals and measures of success for brand and communications work, connecting awareness and reputation to creator, backer, and business growth.

- Lead and develop a high-performing team while building a culture of creativity, urgency, collaboration, and excellent execution that drives business impact.

- Significant senior-level experience leading brand communications, cultural marketing, public relations, or an integrated combination of these disciplines.

- Exceptional cultural fluency and a strong point of view about the ideas, people, and movements shaping creative culture.

- A record of developing original ideas and turning them into campaigns, stories, partnerships, or moments that earn attention.

- Deep relationships with major media outlets, influential journalists, cultural connectors, creators, and industry leaders.

- Outstanding communications judgment and the ability to make complex business, product, and cultural stories clear and compelling.

- Experience leading PR agencies and internal collaborators through clear strategy, strong creative direction, and measurable accountability.

- The ability to move fluidly between long-term brand building and fast-moving cultural opportunities while keeping the marketing calendar cohesive.

- Strong executive presence and experience advising senior leaders on communications, positioning, and reputation.

- A highly collaborative leadership style and the ability to create momentum across teams without relying solely on formal authority.

- Clear understanding of how to measure brand equity, share of voice (SOV), and full-funnel campaign performance.

- A genuine connection to Kickstarter's mission and deep respect for the creators, creative communities, and backers we serve.