Solutions Product Marketing Manager

We're looking for a Solutions Product Marketing Manager to define and own Baseten's up-market, enterprise, and industries go-to-market strategy. You'll build the playbook that helps Baseten win large, complex deals and the vertical go-to-market strategies that let us compete in Financial Services, and Health & Life Sciences, and the use cases that scale across all of them.

This is a highly cross-functional, largely greenfield role. You'll partner closely with the Industries sales team, product marketing, demand gen, and executive leadership to build on our enterprise go to market motion.

- Build the enterprise deal playbook and full bill of materials (BOM) - pricing guides, one-pagers, TCO/ROI guides, landing pages, and event/field collateral - mapped to every stage of the buyer's journey

- Build the system for keeping every sales asset current - clear ownership, last-updated dates, and a refresh cadence

- Develop industry-specific event concepts featuring anchor customers and AI-native accounts to build credibility with target executive audiences

- Build vertical sales kits and ICP/positioning frameworks for priority industries

- Own industry-specific landing pages, messaging, and TCO guides, extrapolating from early AI-native accounts to larger enterprise targets

- Design and help launch an ABM experiments in partnership with demand gen

- Design role-specific onboarding for Industries AEs, including certifications, customer-grounded scenarios, and async, refreshable content

- Build sales playbooks tied to real customer examples, and package assets into an AE-ready enablement motion (first call, competitive deals, legal/finance/procurement, TCO/ROI, self-hosted)

- Become a trusted partner to the industries team so onboarding and enablement stay grounded in what sellers actually need

- 6+ years in product marketing, solutions marketing, or a related GTM function, ideally at a technical or infrastructure company

- Experience building enterprise or vertical go-to-market motions - ICP definition, buyer journey mapping, and full-funnel sales collateral

- Comfort translating technical, infrastructure-heavy concepts (inference, self-hosted deployment, TCO/ROI) into narratives for both technical buyers and non-technical stakeholders like legal, finance, and procurement

- Track record designing and running sales enablement or onboarding programs for technical sellers

- Strong cross-functional coordination skills - you can pull together sales, customer marketing, demand gen, and executives around a shared plan

- Comfortable owning execution as well as strategy: landing pages, decks, one-pagers, and written content, not just frameworks

- Thrives in ambiguity - this role is about building the enterprise motion from a fairly blank slate

- Experience in (or a fast ability to ramp on) financial services, manufacturing/industrial, or health/life sciences

- Experience running or contributing to a Customer Advisory Board or executive champion program

- Familiarity with AI/ML infrastructure, inference, or developer tools

- Experience partnering with technology partners on co-marketing or joint events