Summary:
We are seeking a Technical Product Manager – Salesforce CRM Platform to lead the strategy, roadmap, and execution of Salesforce-based CRM capabilities that enable customer engagement, commercial operations, and business process transformation. This role will be responsible for shaping and evolving the Salesforce platform as a strategic product, ensuring it delivers scalable, integrated, and user-centered solutions aligned with business priorities.
The ideal candidate brings a strong combination of product management expertise, Salesforce platform knowledge, technical fluency, and stakeholder leadership, with the ability to work across business and technology teams in a complex enterprise environment. This role is critical to driving platform modernization, adoption, operational excellence, and long-term CRM value realization.
Key Responsibilities:
- Define and drive the product vision, strategy, and roadmap for the Salesforce CRM platform and related capabilities.
- Partner with commercial, sales, marketing, service, operations, data, architecture, security, and engineering teams to understand priorities and translate them into product outcomes.
- Manage the Salesforce CRM platform as a strategic enterprise product, balancing business demand, technical sustainability, user experience, and platform scalability.
- Lead discovery and prioritization for CRM enhancements across areas such as customer onboarding, account management, lead management, opportunity management, service workflows, case management, consent, and customer engagement processes.
- Translate business requirements into clear epics, features, user stories, and technical backlog items for delivery teams.
- Collaborate with Salesforce architects, developers, administrators, integration teams, and QA partners to ensure effective design and execution.
- Drive improvements across Salesforce ecosystem capabilities, including configuration, customization, integrations, data quality, workflow automation, reporting, and user adoption.
- Partner with enterprise architecture and engineering teams on platform modernization, release planning, environment strategy, and technical debt reduction.
- Ensure CRM capabilities integrate effectively with adjacent enterprise platforms such as marketing automation, data platforms, ERP, MDM, service tools, and analytics solutions.
- Use business metrics, platform usage insights, and customer feedback to guide roadmap decisions and continuous improvement.
- Support Agile delivery practices including backlog management, sprint planning, dependency management, release readiness, and stakeholder communications.
- Ensure adherence to governance, compliance, privacy, security, and data stewardship standards, especially in regulated environments.
- Manage external vendors, implementation partners, and global delivery teams where applicable.
- Mentor team members and contribute to broader CRM product management and platform governance best practices.
Required Qualifications:
- Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or related field.
- 8+ years of experience in product management, technical product management, CRM platform leadership, or enterprise applications.
- Hands-on experience working with Salesforce CRM platform capabilities, such as Sales Cloud, Service Cloud, Experience Cloud, or related ecosystem tools.
- Strong understanding of Salesforce platform architecture, data model, integrations, workflow automation, security model, and release lifecycle.
- Proven experience managing enterprise CRM products or large-scale Salesforce initiatives in complex organizations.
- Ability to translate business goals into scalable CRM product solutions and technical delivery plans.
- Experience working with cross-functional teams including business stakeholders, engineering, architecture, UX, data, compliance, and operations.
- Strong communication, stakeholder management, prioritization, and execution skills.
- Familiarity with Agile product delivery methods and backlog management.
Key Competencies:
- Salesforce CRM product strategy
- Technical product management
- Enterprise platform thinking
- Cross-functional leadership
- Business and technology translation
- Roadmap and backlog prioritization
- User-centric design and adoption mindset
- Data-informed decision making
- Governance, compliance, and risk awareness
- Delivery execution and operational excellence
Success Measures:
- Delivery of Salesforce CRM roadmap initiatives aligned to business and customer needs
- Improved platform adoption, usability, process efficiency, and stakeholder satisfaction
- Increased scalability, integration quality, and technical health of the CRM ecosystem
- Effective prioritization and execution across competing business and platform demands
- Strong alignment across business, product, engineering, and governance stakeholders
- Sustainable product operating model and continuous improvement of CRM capabilities
What Cencora offers
We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora
Full time
Preferred Qualifications:
- MBA or advanced degree in a related field.
- Salesforce certifications such as Salesforce Administrator, Platform App Builder, Sales Cloud Consultant, Service Cloud Consultant, or Product Owner-related credentials.
- Experience in healthcare, life sciences, pharmaceuticals, or other regulated industries.
- Experience with CRM-related domains such as customer onboarding, omnichannel engagement, consent management, service operations, or commercial excellence.
- Familiarity with AI-enabled CRM capabilities, workflow intelligence, and automation use cases within the Salesforce ecosystem.
- Experience with vendor management, offshore delivery teams, and global operating models.
- Experience with MDM Reltio and / or Databricks - desired