Experience: 5+ years
- Own the solutions bill of materials end-to-end: for each priority use case and vertical, build and maintain the narrative, first-call deck, solution brief, hero demo script, battlecard, proof points, and web copy, refreshed quarterly. If sellers are not using it, it does not count.
- Build use-case-first messaging with vertical multipliers: anchor on what buyers deploy (voice agents for support, clinical documentation, ordering, intake) and layer verticals on top (healthcare and pharma, federal and public sector, financial services, CX and restaurants)
- Lead the solutions layer of every major launch: own the "what this unlocks for your industry" story, including named accuracy metrics that set the category's measuring stick
- Be the voice of the market: mine sales calls, win-loss, and usage patterns for messaging evidence; sit in prospect calls; turn deployments into segment proof points with Customer Marketing
- Feed demand gen and the field: hand campaign-ready narratives and landing-page messaging to Demand Gen, package enablement with GTM Enablement, and route solutions content through co-marketing with Partner Marketing.
- Own competitive positioning by segment against AI-native voice platforms, hyperscaler models, and legacy vendors
- Build the solutions content engine as a repeatable AI-powered system (intake, production, distribution, measurement) and publish the reusable pieces so PMM peers self-serve from what you build
- Have built solutions, portfolio, or vertical marketing programs before and can show us the work: solution briefs you wrote, first-call decks sellers ran with, plays that moved pipeline
- Think of solutions marketing as a revenue function, measured in pipeline, win rates, and deal velocity
- Go deep on technical products: you'll run our APIs, build simple demos from our docs, and hold your own with Product and Engineering
- Work AI-first by default: you prototype with AI before you brief, and you build workflows instead of repeating tasks
- Can write for a CTO and a CX ops leader in the same week without either noticing a template
- Are excited about voice AI and want to define how a category gets bought
- 5-7 years of solutions, product, or portfolio marketing experience in B2B SaaS, with at least one technical or API-first product; this is a senior role
- A portfolio of solutions marketing work to present during the interview: solution briefs, first-call decks, battlecards, sales plays. We will ask to see it.
- Proven use of AI to accelerate workflows, content creation, and program scale; daily AI use is the baseline, building reusable systems with AI is the bar
- A track record of translating a multi-product portfolio into segment narratives with measurable pipeline or win-rate impact
- Hands-on enablement experience: content sellers actually used, with the feedback loops to prove it
- Demand gen partnership fluency: you understand pipeline mechanics and have handed campaign-ready messaging to a demand gen team
- Excellent writing that survives contact with technical reviewers and enterprise buyers alike
- Experience in voice AI, conversational AI, CCaaS, or speech technology
- Background marketing into a regulated vertical (healthcare, federal, financial services)
- Analyst relations exposure or benchmark/named-metric storytelling experience
- Public speaking or webinar presenter experience
- Track record in high-growth startups where you built the function's systems from scratch
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