Lead Market Development

- Analyze market, product, and channel performance to identify opportunities, trends, risks, and emerging drivers of attainment. - Develop executive-ready insights that explain how customer acquisition, retention, traffic, conversion, and other performance metrics are influencing results. - Translate complex analytical findings into concise, decision-ready recommendations for market leadership. - Support weekly, monthly, and quarterly business reviews with actionable insights and performance narratives.

- Monitor performance against Budget, Forecast, and other operating plans across products, channels, and markets. - Develop reporting and performance views that connect attainment results to underlying business drivers. - Establish performance management routines that improve visibility, accountability, and decision-making across leadership teams. - Identify emerging trends and risks that may impact current-quarter and future attainment.

- Develop a deep understanding of channel-level performance drivers, including traffic, conversion, productivity, churn, offer effectiveness, and sales mix. - Evaluate the impact of promotions, pricing actions, marketing investments, and go-to-market initiatives on market performance. - Build drivers-based forecasts, waterfall analyses, and performance attribution views that quantify how channel performance, business initiatives, opportunities, and risks impact gross adds, disconnects, and net add attainment. - Identify the channels, initiatives, and operational factors contributing most significantly to forecast changes and performance outcomes, and provide recommendations to improve results.

- Partner with Pricing, Offers, Marketing, Go-to-Market, and Forecasting teams to identify and evaluate opportunities that can improve market performance. - Assess expected volume impact, execution requirements, timing considerations, and implementation dependencies associated with proposed initiatives. - Help prepare markets and partner organizations for execution by aligning stakeholders around priorities, deployment timelines, and expected outcomes. - Maintain visibility into critical milestones, launch readiness requirements, and decision deadlines necessary to influence quarterly results.

- Leverage AI-enabled analytics, automation, and advanced analytical techniques to accelerate insight generation and improve business decision-making. - Partner with Data & Technology teams to enhance reporting tools, dashboards, forecasting inputs, and decision-support capabilities. - Develop scalable analytical frameworks and ensure data accuracy, consistency, and integrity across business reviews and planning processes. - Serve as an AI champion by identifying opportunities to automate workflows, improve productivity, and expand analytical capabilities through responsible AI adoption.

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- 5+ years of experience in analytics, strategy, finance, business intelligence, consulting, marketing analytics, or related disciplines. - Proven experience translating complex business problems into actionable insights and business recommendations. - Strong analytical and quantitative skills with experience in performance management, forecasting, opportunity analysis, and strategic planning. - Proficiency in Power BI, SQL, Databricks, Snowflake, Excel, and related analytical tools. - Experience working with large, complex datasets and developing scalable reporting and decision-support frameworks. - Demonstrated ability to identify strategic opportunities and influence action across matrixed organizations. - Experience developing executive-facing presentations, recommendations, and business reviews. - Strong understanding of market performance drivers, go-to-market strategies, customer acquisition, retention, and growth initiatives. - Passion for leveraging AI technologies and automation to improve business outcomes and team effectiveness. - Experience supporting sales, marketing, pricing, forecasting, operations, or go-to-market organizations is highly desirable. - BA/BS degree required; advanced degree in Business, Analytics, Economics, Statistics, Finance, or related discipline preferred. - Strong project management, collaboration, organizational, and leadership skills. - Ability to thrive in a fast-paced, evolving environment with multiple priorities and stakeholders.

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Our Lead Market Development jobs earn between $128,400.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and

benefits:

- Medical/Dental/Vision coverage - 401(k) plan - Tuition reimbursement program - Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) - Paid Parental Leave - Paid Caregiver Leave - Additional sick leave beyond what state and local law require may be available but is unprotected - Adoption Reimbursement - Disability Benefits (short term and long term) - Life and Accidental Death Insurance - Supplemental benefit programs: critical illness/accident hospital indemnity/group legal - Employee Assistance Programs (EAP) - Extensive employee wellness programs - Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.