Director, Integrated Marketing - Snapdragon

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing

Qualcomm is building an Integrated Marketing function to orchestrate brand and demand efforts across its most visible product portfolios. The Director, Integrated Marketing - Snapdragon carries a dual mandate: leading and developing the IM team, while personally owning the integrated marketing strategy for the Snapdragon business unit, spanning Compute, Mobile, Automotive, and Commercial platforms.

This is a working leadership role. You will set the operating model, manage the relationship between Integrated Marketing and Product Marketing, and ensure the team's output scales through a tiered activation framework (Full, Advisory, and Self-Serve). You will also be the lead practitioner on Snapdragon, the company's highest-visibility and most complex portfolio.

* This position is not eligible for Qualcomm immigration sponsorship. *

** Position requires to be onsite in San Diego, 5 days a week. **

- Bachelor's degree and 8+ years of Communications, Marketing, Public Relations, or related work experience.

Associate's degree or equivalent degree and 10+ years of Communications, Marketing, Public Relations, or related work experience.

High school Diploma or equivalent and 12+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience.

* Hire, develop, and retain a team of integrated marketers across BU pillars

* Define and manage the IM operating model, including capacity allocation and tiering logic

* Partner with Marketing leadership to prioritize work, manage demand, and resolve conflicts

* Build the infrastructure that allows IM to scale: briefs, playbooks, office hours, shared tools

* Provide ownership of portfolio planning and budget alignment for the pillar

* Own the integrated marketing strategy and execution plan for the Snapdragon portfolio

* Partner with Snapdragon PMMs to triage launch requests, assign activation tiers, and set integrated briefs

* Lead full-funnel campaign architecture for Tier 1 and Tier 2 Snapdragon launches, from platform strategy through channel activation

* Manage the Snapdragon always-on program, seasonal campaign calendar, and spot/reactive activation model

* Represent Snapdragon IM at flagship industry events (MWC, CES, Computex) and own Qualcomm-led event strategy for the portfolio

* Manage brand sponsorship relationships and co-marketing partnerships relevant to the Snapdragon ecosystem

* Define success metrics for all IM-led programs, from impressions through pipeline contribution

* Provide quarterly performance reviews to VP and senior stakeholders

* Identify signal from performance data and apply it to future campaign and capacity planning

* 12+ years of integrated or brand marketing experience, including 4+ years in a people leadership role

* Demonstrated experience owning full-funnel marketing programs across paid, earned, and owned channels

* Strong fluency in campaign architecture - from brand strategy through channel activation and measurement

* Proven ability to manage competing priorities and finite team resources at scale

* Experience working in a matrixed environment alongside product marketing or product management teams

* Experience in marketing semiconductor, platform, or technology brands (B2B2C or B2B)

* Demonstrates strong AI fluency, with the ability to apply generative AI and automation tools to improve marketing effectiveness, speed, and scale

* Track record of building IM or campaign functions from an early stage

* Experience managing brand sponsorships, co-marketing partnerships, or ecosystem programs

* History of presenting marketing strategy and performance to VP and C-level stakeholders